AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on iOS in the Middle East in Q4 2021
In Q4 2021, the top 5 Film & Television apps on iOS in the Middle East showed varied performance in downloads, revenue, and active users, with some apps experiencing notable trends.
During Q4 2021, the top 5 Film & Television apps on iOS in the Middle East exhibited a range of performance patterns in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for each app, based on Sensor Tower data.
Shahid - ﺷﺎﻫﺪ from MBC Group showed a fluctuating revenue trend, starting at around $612K at the end of September and peaking at approximately $697K in mid-October before settling to about $535K by the end of December. Weekly downloads experienced a peak in mid-October at about 58K but generally trended downwards, finishing at around 22K in the last week of December. Active users showed some variability, starting at 317K and peaking at 364K in mid-October, with a slight decline to around 310K by the end of the quarter.
Netflix saw a more stable revenue trend, starting at $137K in late September and fluctuating between $89K and $122K throughout the quarter, ending at approximately $112K in the last week of December. Downloads showed a gradual decline from around 63K at the start of the quarter to about 52K by the end. Active users started at 1.62M, fluctuating slightly but generally decreasing to around 1.46M by the end of December.
OSN+ had a relatively steady revenue trend, beginning at $96K and experiencing minor fluctuations, ending the quarter at approximately $80K. Downloads started at 17K and saw a minor dip in mid-November but recovered to finish strong at around 24K in the final week of December. Active users remained relatively stable, starting at 138K and ending at around 149K.
STARZ ON from Playco Entertainment FZ LLC saw varied revenue, peaking at $83K in mid-October and concluding the quarter at around $53K. Downloads peaked at about 27K in mid-October but declined to around 10K by the end of December. Active users showed some fluctuation, starting at 84K, peaking at around 112K mid-quarter, and ending at approximately 75K.
Amazon Prime Video displayed a steady revenue trend, starting at $30K and fluctuating slightly to end the quarter at around $25K. Downloads remained relatively stable, starting at 6.1K and ending at about 6.9K. Active users showed a gradual increase from 57K at the beginning of the quarter to around 64K by the end of December.
For more detailed insights and data, visit Sensor Tower.